bbc-north.co.uk – Daily Features & Must-Read News

Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, highlighting non-traditional brands disrupting the industry’s status quo. Upstart brands like On and Lululemon are challenging Nike and Adidas' dominance in tennis apparel by signing top players like Iga Swiatek and Frances Tiafoe. Coco Gauff highlighted fashion's role in attracting new fans to tennis.

The US Open anticipates a potential shift in men's tennis as the Sinner-Alcaraz duopoly faces challenges. Djokovic highlights the possibility of a 'third guy' disrupting their dominance, drawing parallels to his early career. Ben Shelton, with his unique style and recent success, emerges as a contender, aiming to challenge the top players and make a significant impact at the tournament.

Jannik Sinner advanced to the Wimbledon quarterfinals after Grigor Dimitrov retired due to injury, while Novak Djokovic overcame a slow start to win. Iga Swiatek also progressed in the women's draw, along with Mirra Andreeva, setting up intriguing quarter-final matchups.Roger Federer was also the star attraction on the day as a guest in the Royal Box.