bbc-north.co.uk – Daily Features & Must-Read News

The US Open has evolved into a high-end lifestyle event, where extravagant food and drinks, like the $23 Honey Deuce and $100 caviar-topped chicken nuggets, overshadow the tennis itself. This "funflation" phenomenon sees attendees splurging on experiences, turning the tournament into a spectacle of consumption and Instagrammable moments, blurring the line between sport and cultural festival.